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Privacy Policy


Effective Date: Apr 28, 2019

This privacy policy describes the personal data collected or processed when you use the charmelena.art site (“Site“). It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data, and how you can contact us.

  • WHO is Responsible for Processing of Your Personal Data
  • WHAT Personal Data Do We Collect and WHEN
  • KIDS
  • WHY and HOW Do We Use Your Personal Data?
  • SHARING of Your Personal Data
  • PROTECTION and MANAGEMENT of Your Personal Data
  • COOKIES and Pixel Tags
  • USING charmelena Site with Third-Party Products and Services
  • CHANGES to Our Privacy Policy
  • QUESTIONS and Feedback

WHO is Responsible for the Processing of Your Personal Data?

Owner charmelena.art site (referred to as “we” in this privacy policy)

WHAT Personal Data Do We Collect and WHEN

We ask you for certain personal data to provide you with the products you request. For example, when you make purchases, create an account

This personal data includes your:

  • contact details including name, email, telephone number and shipping, billing address;
  • login and account information, including screen name, password and unique user ID;
  • personal details including gender, hometown, date of birth and purchase history;
  • payment or credit card information;
  • images, photos and videos;
  • data on physical characteristics, including weight, height, and body measurements (such as estimated stride and shoe/foot measurements or apparel size);
  • fitness activity data provided by you or generated through our Site (time, duration, distance, location, calorie count, pace/stride); or
  • personal preferences including your wish list as well as marketing preferences.

KIDS

We do not knowingly collect personal information online from children under the age of 13.

WHY and HOW Do We Use Your Personal Data?

We use your personal data in the following ways:

  • To Provide the Features of the Site, Apps, and Services You Request

  • When you use our Site, we will use your personal data to provide the requested product or service.  For example, if you make a purchase on charmelena.art, or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion.

  • To Communicate Information about our Products, News, Events and for Other Promotional Purposes

  • If you are an existing customer of charmelena (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar charmelena products, where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information.

  • We may use the information that you provide to us as well as information from other charmelena products – such as your use of charmelena‘s Site, your visits to, your participation in charmelena events and contests (possibly through other charmelena affiliates) – to personalize communications and advertisements regarding our products and services that may be of interest to you. For registered users, this may include data collected from your interactions with our Site and our Apps that are associated with your account across devices.

  • To Operate, Improve and Maintain our Business, Products and Services

  • We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions.  We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Site.

  • To Protect Our or Others’ Rights, Property or Safety

  • We may also use personal data about how you use our Site to prevent, detect, or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.

  • For General Research and Analysis Purposes

  • We use data about how our visitors use our Site to understand customer behavior or preferences.  For example, we may use information about how visitors to charmelena.art search for and find products to better understand the best ways to organize and present product offerings in our storefront. 

  • Use of Workout Info

  • Other Purposes:

    • We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

SHARING of Your Personal Data

charmelena‘s Sharing

charmelena shares your personal data with:

  • charmelena entities for the purposes and under the conditions outlined above 
  • Third party service providers processing personal data on charmelena‘s behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, advertising, analytics, manage brand and product promotions as well as administering certain services and features. 
  • Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Site or violations of our Site‘ and the Apps’ Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting). 
  • To any other third party where you have provided your consent.

We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).

Your Sharing

When you use certain social features on our Site, you can create a public profile that may include information such as your screen name, profile picture and hometown.  You can also share content with your friends or the public, including information about your charmelena activity.  We encourage you to use the tools we provide for managing charmelena‘s social sharing to control what information you make available through charmelena‘s social features.

PROTECTION and MANAGEMENT of your Personal Data

Despite our efforts, no website, mobile application, database or system is completely secure or “hacker proof”. You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

  • Retention of your personal data: We retain your personal data for as long as necessary to fulfil the purposes described in this policy, unless otherwise required by law.  For example, we keep your account profile information for as long as you keep your charmelena account, but, we may keep your order history longer to comply with legal obligations.
  • Managing your personal data:  You may have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability); (iii) correction of your personal data if it is incomplete or inaccurate; or (iii) deletion or restriction of your personal data in certain circumstances provided by applicable law. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time. If you have a request regarding your personal data that cannot be fulfilled from your account settings, please contact us.  Contact details can be found in the “Question and Feedback” section below. 
  • Managing your content:  You can request removal of your posted User Generated Content on the Site, but please note that removal may not encompass all possible locations, for example, back-ups or sharing by other users initiated prior to removal.
  • Managing your notifications: If you have a charmelena account, you can opt-out of receiving charmelena‘s marketing communications by modifying the preferences in your account settings.  Alternatively, you can opt-out by following the opt-out or unsubscribe instructions in the message or by contacting us. Contact details are in the “Questions and Feedback” section below.

COOKIES and Pixel Tags

charmelena collects information, which may include personal data, from your browser when you use our Site. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited website; (viii) information about your interaction with our Site such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.  

Third parties may also collect information via Site through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies.

We use cookies and pixel tags to track usage of the Site and to understand our customers’ preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about site traffic and site interaction, to identify trends and obtain statistics so that we can improve our Site. There are generally three categories of cookies used on our Site:

  • Functional: These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our Site within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.
  • Performance: These cookies allow us to improve our Site‘ functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember site preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow site performance.
  • Social media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our Site through social media.  Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our Site. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.

Your browser can help you manage cookies.  You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Site more efficient and some of our services will not function properly.  There are also general resources for opting out of interest based advertising available on the website of the Network Advertising Initiative and the Digital Advertising Alliance.

Similarly, you can adjust your advertising preferences on your mobile device at the device level.  For example, to adjust your advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.  

USING charmelena Site with Third-Party Products and Services

Our Site allow you to interact with a wide variety of other digital products and services.  For example, our Site can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services. 

If you choose to connect your charmelena account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies.  For example, if you choose to share your charmelena activity on third-party social media platforms, the policies of those platforms govern the data that resides there. 

Our Site may provide links to other (third-party) website for your convenience or information. Linked Site have their own privacy notices or policies, which we bly encourage you to review. To the extent any linked website are not owned or controlled by us, we are not responsible for their content, any use of the website, or the privacy practices of the website.

CHANGES to Our Privacy Policy

Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Site. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We bly encourage you to read our privacy policy and keep yourself informed of our practices.

QUESTIONS and Feedback

We welcome questions, comments, and concerns about our privacy policy and privacy practices.

If you wish to provide feedback or if you have questions or concerns, or wish to exercise your rights related to your personal data, please use our charmelena Privacy Webform. 

If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner.